Right In Front Of Us

You should start the habit of being aware on an entirely deeper level. So deep that you will have to not just see what it right in front of you.
You should ask WHY.
#1 Becoming more competitive in this economy where technology is king does not mean you will physically exerting more energy.
#2 Technology is not something I care about. I only care about where people pay attention to products and services my clients need to sell.
#3 People do not like online advertisements. They are interruptive and annoying. Stop paying for them.
#4 If you do not speak directly to your consumer without advertising, they won’t hire you. They won’t hire you because people are buying based on trust.
#5 Word of mouth is still the best way to sell. Word of mouth is happening online.
#6 Time can’t equal money to be rich. You need the newest, scariest, and most mysterious tools and software to scale your ability, to tell the truth.
Systems that work today almost always involve rejecting the standard metrics as a first step in making a difference. When you measure the same metrics, you’re likely to create the same outcomes. But if you can see past the metrics to the results, it’s possible to change the status quo.
If you are too scared to make a change, that’s ok you are not alone. You don’t have to change a thing. You do not have to step out of your comfort zone. It isn’t my place to force you to be uncomfortable.
You have to decide what you are worth. Do not let the internet of things stop you.
Here is an insight that Amazon will never admit…
They would ship a free “Alexa” to everyone in the United States if it would not raise so many questions. 
Questions like….WHY?
Once you start asking WHY you will begin to understand how the future has already been predicted.
Once you ask WHY you won’t need to pay attention to anyone claiming they can give you insight on current trends.
They have already lost.
Start asking WHY.

Clear and Present Danger

Safety:

This is about keeping you safe.

I get a reminder of how dangerous life can be a few times a year because I work with so many people and I hear so many of their stories.

I myself have been in dangerous situations, I maneuver them and I move on.

For some reason when it happens to me, I do not feel the same urgency as when I hear of a situation happening to someone else.

Some of you probably feel similarly, particularly if you have a natural tendency to protect.

When danger happens to the people I know and care for, I need to talk about it.

The thought of you being in danger and frightened will quickly have me arranging self-defense courses for 400 people! (I am thinking of this currently)

The present environment:

It is said that the amount of time we spend hearing and seeing tragedy on tv and online has desensitized us.

It no doubt has.

We can scroll through tragic videos with our thumb on our phones while eating a sandwich.

I am positive my great Grandfather would be horrified by this activity.

We stay in an augmented reality with technology when we look into screens so often and almost unconsciously.

Real danger happens: 

Danger is situational.

Danger is not invariably more likely to occur in a parking garage rather than next door.

It is important to not feel automatically safe only because of the environment you are in.

Being in a dangerous situation feels like being pulled into the deepest most basal layer of being human and vulnerable.

Clear and present danger takes a moment to accept.

It does not happen often (I hope) and so it will take a moment to recognize mentally even after you physically have become aware.

In milliseconds, you will rationalize…

This is not online.

This is not on T.V

This is happening in front of your eyes.

Just you and the incident.

Instinctually we recognize Danger.

Sensing danger is so connected in our DNA that we all recognize it.

How we react in these moments is where fight or flight as a response kicks in.

Most people feel like they stood still too long before acting on their instincts.

Timed simulations show the opposite.

We actually move very fast, however, the sense of time is not accurate because our mental faculties are working overtime on an action needed.

Bottom line, you did not move slow.

The 2% of man/woman:

For very few of us, we are able to think in this moment.

Physiologically, it is nearly impossible to rationalize in the middle of danger.

The amygdala is in the frontal portion of the temporal lobe.

This tiny structure controls all of our emotions and releases dopamine, norepinephrine, epinephrine, and serotonin.

It is like a flood of thought blocking hormones all released in milliseconds during a threat.

Because our own anatomy prevents us from rational thinking, the best advice I can give you so that you can protect yourself and others in this situation is to think about this now.

If you are in an industry that involves strangers in a semi secluded situation…

This can happen to you.

Cognitively, we do not think this is at all probable to happen to us.

Realistically, there is no rationale behind this thinking.

People who are able to think in these moments are unique and are more likely to end the situation faster than the majority of us.

What to do:

Know yourself.

This should be something that comes naturally right?

No! Unless you are in the armed forces you probably do not know what you would do.

All you can do to prepare is to think about what you would do if something ever happened to you.

Unless you are trained for combat, do not directly engage a fight.

If there is any distance between you and the situation then get away.

Get away if at all possible and call 911.

Know this about being a hero:

This is real life.

You are not Thor.

You are not Wonder Woman.

You are not a Marvel character or a DC Legend.

The tough guy is the man who steps back and uses his brain.

The hero is the one who ultimately does not make a dangerous encounter more dangerous.

The hero witnesses something involving other people and at the end of the day those people were not further injured because of them.

The hero survives and goes home to his family who already thinks he is a hero.

Moving forward:

Be safe. If it is dark, it can wait.

Sales people still knocking on doors, my advice is to stop.

Gather people in organized groups to present something.

Meeting people one on one at night that you know nothing about in a vacant area, no.

Keep this topic alive in your workplace.

Be there for each other.

#strikeamatch 

Six Truths and Zero Lies

When you make a decision to become competitive, you should be aware of the mental work it will take. 

When you make a decision to stay competitive you must embrace change and risk as the norm and stay ready.
#1 Becoming more competitive in this economy where technology is king does not mean you will physically need to exert more energy, but you should.
#2 technology is not something to feel emotional about. Only care about where people pay attention and put yourself there.
#3 people do not like online advertisements. They are interruptive and annoying. Stop paying for them. Just because you paid for them does not make them less annoying.
#4 if you do not speak directly to your consumer without selling, they won’t hire you. They won’t hire you because people are buying based on trust. Products are almost irrelevant in comparison.
#5 word of mouth is still the best way to sell. Word of mouth is happening online. 
#6 Time can’t equal money to be rich. You need the newest, scariest, and most mysterious tools and software to scale your ability, to tell the truth. 
Systems that work today almost always involve rejecting the current analytics as a 1st step in making a difference. When you measure the same things, you’re likely to create the same outcomes. But if you can see past the metrics to the results, it’s possible to change the course of your life.
If you are too scared to make a change, that’s ok you are not alone.
You don’t have to change.

You do not have to step out of your comfort zone.

It isn’t my place to force you to be uncomfortable. 

I just know how the story will end if you don’t.
#strikeamatch #burnyourships

The Attention Revolution

No I don’t have advice on where you should buy leads.
(that was an industry non specific statement)
Glengarry Glen Ross was made in 1992.
If you are buying leads you better be living in 1992.
 
Historical facts:
Businesses ruin every platform.
Radio, TV, Billboards, Facebook…
The list goes on.
How were these platforms ruined?
Invasive spam pop-up impermissible advertising.
Put shortly, companies annoyed everyone into not interacting with them by shoving their service or product in everyone’s face.
You will watch the cascading effect of this as the years go on and Facebook, LinkedIn, Twitter, Snapchat, Instagram change.
As a society we always start out interested in marketing if we want something.
The problem is there are so many choices all marketing feels loud.
Social media is where people pay attention.
This makes it just media for marketers.
The problem is it just means social for people and their personal relationships.
It has been so bad everyone now has the option of blocking ads.
This is why we created ((insert sphere learn more link)
My one minute advice:
Big companies, small businesses, entrepreneurs and freelancers.
Deal with the reality of the situation…
Your money is no good.
Not when it is purposed in any traditional sense.
If that makes you feel emotional-get over it.
If you don’t get over it, you will be out of business in 5 years.
I have been successful in scaling my businesses because I am totally unemotional about what works and what doesn’t work.
I just want to win.
My winning looks like this:
Companies hire my company to shake things up for the sake of growth.
As a result my clients increase their market share and profits.
Not sometimes, every time.
That is it.
That is all my company does.
That’s all I care about.
That is why I work every.
I have a very clear focus for you
My mind is always on you.
I can sleep at night and be this brutally honest because the people that don’t get it I don’t work with.
I can’t care more about the future of your company than you do.
For the companies that have committed to winning and have chosen us…
You get us until you win.
We will show you how to drive real attention to you.
We will help you drive real trust to your workforce.
I am so grateful to be able to say I only work with people who are ready to win.
#strikeamatch #houseofhustle #thoughtsbecomethings
My one sentence truth:
 
Your ability to build, increase and retain real attention is what counts.

Burn Your Ships

The Vikings did…
They set their ships on fire and burned them to the ground.
The Vikings were known for conquering.
Sometimes (ok all the time) things got very brutal in the process.
Let’s not go into detail on the pillaging.
 
I want to tell you a story about ships is vitally important to your success today…
The Viking longships were the first of their kind.
While other explorers dared not cross the open ocean and lose sight of the shore, the Vikings sailed across the open dangerous waters into the unknown.
Their ships were long, narrow and graceful.
They were nearly perfect in design and they got the Viking to their pillaging destinations time and again.
As soon as they landed, the Vikings did the unthinkable!
They burned their ships.
That’s right they burned their only hope of ever leaving the unknown lands they landed on.
This setting ablaze did two things…
#1 it sent a message for miles that they had arrived and had burned their only way off the island. This means that they were prepared to make this place home. Period.
#2 the burning served as immediate motivation for the men who arrived on the ship that there would be no other option but to conquer the new land or die.
My question to you is…
Have you ever burned your ship?
Or do you have a life boat tucked away behind a rock somewhere where you can go if things get too hard?
If you are faced with change.
If you are faced with fear.
If you feel that your status quo comfort is in danger and you know you have a life boat…
Would you quit and run back to the boat?
It is human nature to react to uncertainty and change with an avoidance and instinctual retreat.
Unfortunately running back to safety no longer works.
The truth is there is no safe place to hide.
If you do try hide, you will never go anywhere important and you just must not do that to yourself.
Leaders burn their ships.
Leaders do not have to run an army or a country.
Leaders are leaders whatever they do and wherever they go.
Leaders actually lead example and not talk.
Leaders eat last but they are smart enough to eat.
Leaders raise people up so that their people decide they too can be confident enough in themselves to burn their own ships and survive.
There is no option to give up if you intend on becoming something you have not been before.
No, you may not throw a tantrum and be outwardly worried.
You can not do these things because you have other people’s faith in your hands.
As a leader, you are being watched and it is best you be humbled by that.
There is no place for ego in leadership.
If you can’t handle the responsibility then you should free your followers and go away.
We all know bad leaders…
But we must keep in mind the only reason we know what a bad leader looks like is because of the great leaders that have set the bar where it should be.
Give them honor and respect.
Back to the question…
And it is a question only you can ask yourself so there is no point in deception.
Have you burned your ship?
If not, will you?
It is up to you.
#strikeamatch #noexcuses

Uber – The New Human Nature

Poor treatment of people is an everyone problem.
Our on-demand lifestyle has developed an unintended negative shift in society.
The very products and software designed to bring us together have been used desensitized us on a subconscious level.
Let us not forget that these platforms and products are just tools.
We can use the same tools to bring the connection back.

How to bring the human I-Thou connection back:

Uber was started with so much character. 
Regular people, driving regular people.
How quickly we separate ourselves.
On a recent trip to Manhattan, I Ubered everywhere.
Everyone does. 
After my third ride with an Uber driver, I decided to comment on the energy I was picking up.
The Uber driver seems scared. 
I started the conversation by saying I think there is a problem with how Uber drivers are treated.
A confused look came onto Miguel (the Uber drivers face) 
A face that asked– why would you care?
I sent an understanding smile back to the reflection of his eyes in the rearview mirror.
I saw the tension in his shoulders release. 
I became an individual in that moment because I made him feel like an individual first.
He took a deep breath indicating non-verbally that he felt safe to talk freely.

And he was right. 
I cared and he needed to talk to someone who is typically in the position to control his job security.
In short, he needed to feel acknowledged for enduring something.

Here is what I learned…
Uber drivers in Manhattan have to maintain a very high rating to keep their Uber license.
4.7 out of 5.0 is the bare minimum before The Uber of Oz tells you to hit the road-passenger-less.
He told me about the one bad review he received and why.  
He told me about the typical interaction.
I ask him questions and he answered them all freely. 
I told him that anyone who treats a stranger rudely is not doing so with the intent of inflicting a deeply personal attack.
After all, how could they?
We have to know someone deeply to reject them.
The rudeness is because of a lack of personal interaction.
I told him that in all cases rejection is nothing more than a story.
We should all consider rejection a fictional story and let it go.

People treating others like inhuman commodities is not just an Uber problem.
We are Uber.

Poor treatment of other people is an everyone problem.
Our on-demand lifestyle has developed an unintended negative shift in society.
The very products and software designed to bring us together have desensitized us on a subconscious level.

Here is the good news…

We do not have to be subconsciously rude. 
Nothing may enter your subconscious if you make a determined and deliberate effort to stop a negative thought. 

How to start

It is simple.
And it comes down to exactly these 7 steps.

1. Pay attention to your thoughts as you have them.

2. Change your thinking about other people when you catch yourself about to speak down or at someone.

3. Wake yourself up by saying out loud– wake up!

4. Practice this method by not driving like there is only a car you are behind     (or in if you are Ubering).

5. Practice by imagining your mother or grandmother in the car you are mindlessly tailgating. Think of her face frightened.

6. When you have the hang of this, reach back in and pull someone else out of this dormant negative subconscious slumber.

7. Repeat until you feel it.

 
#strikeamatch
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